Driven by a passion for connecting communication, growth, and product, I'm proud to be part of the #ProductGrowth team at ZEN.COM, where I develop strategies that drive customer activation and retention.
My 13+ years in marketing, communication, and PR have allowed me to forge strong relationships across industries such as fintech, SaaS, and e-commerce. I take pride in helping companies increase their visibility to clients, partners, and investors.
⚫ Journey Highlights:
CPaaS/Messaging Industry (2 years): Head of Marketing at Vercom, oversaw marketing department, developed communication strategies, coordinated projects, directed PR and IR activities, and worked on strategic projects (IPO, acquisitions, internal communication, investor relations, brand positioning)
Fintech Industry (5 years): Comms Manager, Head of Comms, and Managing Director. Managed media campaigns, led key initiatives for partners, and drove business through our network.
PR/Marketing Industry (5 years): PR Account Executive, Senior PR Consultant, and PR Manager. Planned, executed, and delivered strategies, content, events, and campaigns for startups, e-commerce, investors, IT, and SaaS.
⚫ Skills & Expertise:
As a seasoned pro, I excel at crafting effective product communication strategies and compelling tech messages. My cross-industry experience fuels product launches and positioning. I use user journey mapping and product discovery to optimize outcomes. I handle investor communication with ease, create engaging tech narratives, adapt quickly to trends. My leadership fosters collaboration, aligning vision and messaging.
I believe my top 5 Gallup talents—Activator, Input, Communication, Woo, and Positivity—contribute to my achievements in the product and communication world. They enable me to be a driving force in my team, quickly learn and adapt, express ideas effectively, engage with diverse audiences, and maintain a positive outlook.
⚫ Professional Certifications:
Product Analytics Practitioner Certificate (PDP™)
Issued by Product Pro in November 2022
Credential ID: 0124
Product Discovery Practitioner Certificate (PDP™)
Issued by Product Pro in October 2022
Credential ID: 0541
Outside the office, I'm passionate about adventure and new experiences, including playing the guitar in bands (over 100 gigs and still counting), recording music, city biking, Thai boxing, and traveling. South East Asia is one of my all-time favorite destinations. I enjoy pushing boundaries and welcome new connections. If you share similar interests, I'd love to connect!