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As a marketing leader with deep business strategy and operations management experience, I leverage performance marketing, customer insights/analytics, product trend reporting, CRM/loyalty programs, customer acquisition strategy, personalization initiatives, traditional/digital/social campaigns, and vendor/agency relationships to optimize company profitability and deliver an outstanding customer experience.
Throughout my career, I have managed multimillion-dollar P&Ls and large teams for Fortune 500 and privately held lifestyle brands and implemented operational excellence to trim marketing expenses by millions of dollars annually while improving execution of services.
I excel in environments undergoing significant disruption and change, including acquisitions/integrations, divestitures, and rebranding initiatives. Employers rely on me for my ability to marry analytics-based insights with a creative approach to marketing challenges to anticipate and holistically address consumer trends and needs.