Michelle Blair

10 years of experience in brand community engagement, customer relations and consumer marketing.

Skills
- Expertise in cultivating online communities and building marketing strategies for reputable brands
- Ability to recognize and create unique opportunities that drive connection, community and brand loyalty
- Customer-centric mindset who values relationships, feedback and data-driven insights
- Highly motivated, empathetic leader with an analytical mind and collaborative spirit

Achievements
- Led implementation process of Salesforce Social Studio and Service Cloud systems at Shutterfly, Inc.
- Spoke at Dreamforce and presented onboarding strategy and execution of cross-functional teams
- Manage a team of 10+ moderators and customer service experts in Q4, handling >170K engagements
- Planned and executed on-site social media marketing campaigns for the Screen Actors Guild Awards