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A dynamic marketeer attracted to challenging roles & the opportunity to make a difference. Over the course of my career I have developed from a Masters degree graduate, successfully transitioning into a sophisticated marketing leader with a great blend of commerciality and creativity.
My expertise in leading diverse teams & driving profitable growth within the luxury retail & digital sectors comes from my time with Melissa Odabash, BrandAlley & Perfect Moment. I have built a reputation for bringing creative direction, high energy & commercial acumen to the teams I work with.
My most recent achievements include planning, leading & executing a large scale and high-volume email marketing strategy, managing and developing a SEO roadmap and corresponding content strategy as well as supporting top-of-funnel and inbound acquisition strategy through various paid channels.
Specialities: Digital Marketing, CRM, SEO, Social Media, Digital Strategy, Budgets & Targets, Customer Journey UX, Creative Direction, Content & Onsite Strategy, Consumer Insights, eCommerce Copywriting, Product Copywriting, Customer Acquisition, Influencer Marketing, Data & Analytics, Customer Journey, Market Places. Loyalty Programmes, Referral Programmes, Affiliates.
Extra Tasks:
Managing Teams
eCommerce Shoot Planning & Management
Campaign Shoot Planning & Management
Supporting & Empowering Others
Well-Being Champion
Reporting & Presentation Skills