Michelle Keene

Highly strategic, hands on marketing leader with more than 20 years successfully launching new products, re invigorating brands, and delivering over 100% YoY revenue growth through innovative Go-to-Market plans rooted in customer and data insights.

Brings an entrepreneurial, can-do vision to every role & project combined with an executive stature that builds confidence among Senior Executives and inspires teams to achieve the extraordinary.

Extensive experience defining customer segments, re imaging pricing, and packaging, and developing impactful brand / product positioning and messaging that have delivered meaningful market share gains.
Highly adept at bringing a brand/product/company strategy to life across traditional and digital channels both as part of and independent from integrated campaigns.

An inspiring leader that brings experience from working within both start ups and established technology companies to build new teams and focus larger team on critical priorities.
Highly values organizations that are transparent, direct, inspired by the customer, fast-paced (a bit chaotic), and that encourage curiosity and learning.

Specialties: GTM & Brand Strategy | Integrated Marketing | Team Building | Software-as-a-Service expertise | Customer Insights | Customer Segmentation | Start-up Strategy | B2B | Sales Enablement | Customer Marketing | Digital Marketing | Web Marketing | SEO /SEM