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I put the sass in your SaaS.
Techy content shouldn't be boring, right?
In fact, no content should be boring. How do you get your ideal customers to know, like and trust you? With snoozefest corporate-speak or a Features page so dry, you could shake crumbs out of your laptop after reading it? NO, THANKS.
An equation for you, my friend:
(A strong, personality-driven brand)
+
(Conversational, conversion copy)
= "What colour would you like your yacht, sir?"
('Cause of all dat cheddar we're gonna make together.)
You? A SaaS/tech company needing strategic brand and messaging direction, web copy and/or articles to get you noticed and build trusted customer relationships. Plus: Sales. Money. Subscribers. Conversions. Moolahhh.
And me? I get big ROI and I cannot lie.
I'm also a huge nerd. That's why I love writing for tech companies so much: there's always something new to research, test and implement. 🤓 Because, sure, personality-packed copy is all fun and games until it's time to pay the bills.
Which is why my copy isn't whipped up willy-nilly after a solid three whiskeys Mad Men-style. It's driven by research, scientifically-proven methods of persuasion and strong technical knowledge. (And sometimes three whiskeys, too.)
TL;DR?
I deliver personality-packed web copy and articles that convert more leads and build brand awareness. I specialize in working with B2B SaaS, tech and startup companies who want to stand out and scale up.
💌 Let's talk: michelle@michellemartin.co
▶︎ Ex-agency copywriter and brand strategist with over 8 years experience.
▶︎ Experienced ghostwriter for Fortune 500 CEOs.
▶︎ I speak fluent tech broetry.
▶︎ SEO, DNS, SaaS, PaaS, MRR, ARR, Wordpress, Analytics, Ecommerce, Agile project management, Kanban, A/B testing, funnel hacking, growth marketing, startup unicorns, etc etc etc — If you have an acronym, I can dig it, my friend.
▶︎ Ask me about my dog.
▶︎ I believe copy should be conversational, purposeful and FUN... whether you're a plucky startup or a multi 7-figure ARR behemoth.
Currently available for bylined article content, web and landing page copy and writing your moti-larious (motivational/hilarious) Christmas party CEO speech.