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From a career in Public Relations in luxury brands, founding and running a hybrid marketing agency, to breaking into the blockchain and cryptocurrency space, Michelle O’Connor is a seasoned Marketing executive. As the VP of Marketing at TaxBit, she leads all marketing and public relations to elevate TaxBit’s brand as the industry leader amidst rapid growth across the cryptocurrency space. Her team promotes an inclusive culture throughout the organization, driving engagement, encouraging thought leadership, and collaboration.
In addition to her role at TaxBit, Michelle is the Expansion Chair at NYC Women in FinTech, a mentor to college students exploring careers in marketing across FinTech/Blockchain, and an advocate for diversity and inclusion throughout the FinTech and financial services industry.
She is passionate about improving access to financial services for the un/underbanked with a proven track record of leading brand management, marketing communications, and community building in the FinTech space.
Before joining TaxBit, she was the VP of Marketing and Community at Uphold, a digital money platform. She drove the global expansion of the digital wallet and industry-first products across LatAm and emerging markets, building democratized access with a community-first approach.
She also developed the brand’s global marketing strategy, brought cohesion and intention to the brand voice, and facilitated Uphold’s online community. She also managed public relations, content marketing and development, and social media strategy.