Is your email not landing in the inbox?
Are you uncertain if you even have SPF, DKIM, or DMARC set up? If so, is it set up right?
Does your program comply with GDPR, CASL, or CAN-SPAM?
At some point, every marketer finds themselves in the same place:
New authentication standards must be implemented. "The intern" landed the company on Spamhaus. People are emailing Legal and saying that the company is breaking the law. Someone called the CMO and said the company's mail was going to spam.
I understand these problems. At some point in my career, I've helped businesses from "Mom-and-Pop shops" to Fortune 500 companies with everything from authentication to blocklist remediation.
Don't take my word for it. Here's what some the people who have worked with me have to say:
"Mickey lives and breathes email compliance and deliverability. From knowing what industries to avoid, to identifying whether or not a client compliance issue can be fixed and how best to do it, it runs in his DNA. Spamhaus liaison to resolve escalated issues? He's got it covered. Working with legal to bounce a bad actor who won’t remediate? He's on it." - Al Iverson
"Whether working at the same company, or in similar roles in different fields, I have always found myself impressed by Mickey's abilities. His in-depth knowledge of current spam-related laws and his ability to troubleshoot tricky delivery problems never cease to amaze me. He has been getting his hands dirty keeping mail servers clean for longer than most people have known that email is a valuable form of communication." - Karen Balle
"In just a period of 6 weeks, 3 of the largest UK media bands I worked with all managed to hit a number of SpamHaus traps. The cause - in every instance - poor data management - the solution - client education and working as a facilitator between the client and the block list operator.... Mickey, in all instances, did a sterling job of calming down the client, articulating the reason why it had happened and how to prevent from reoccurring, and devising a straightforward recovery plan... More importantly, he never unrealistically set expectations as to a resolution date and, in spite of time zone differences, constantly kept us all in the loop until the problem was resolved." - Richard Bewley