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Senior Marketing professional with over 10 years of experience leading strategic marketing development for brands online and offline. Excel on optimizing customer acquisition and retention channels and programs to ensure maximizing profitability and growth.
Key milestones include:
- Grew revenue up to 60% YoY for multi-million dollar brands while simultaneously increasing marketing investment profitability (ROAS)
- Improved customer acquisition infrastructure to guarantee reductions of customer acquisition costs progressively (~5-10% per year) by expanding range of advertising channels, audience strategies and use of smart bidding or smart infrastructure technology
- Led the optimization of retention and CRM ecosystem achieving best of industry 5-year customer retention and 15% faster in-year frequency purchase cycle, using a wide range of channels (Email, SMS, DM, webpush) and programs (loyalty/referral)
- Supported brand growth through media campaign management achieving constant ~10% brand growth above industry average in the US market through multi channel campaigns using both online (CTV, Paid Social, Display) and offline channels (Radio, OOH, print)