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Lexmark invests in headless ecommerce for B2C and B2B with Adobe Commerce
Jun 26, 2024
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Mike Dattilo is a seasoned, forward-thinking digital marketing professional, highly skilled in the ability to solve business challenges with creative solutions. His blended background of computer science and marketing gives him a unique perspective on the business objectives at hand and the technologies available to deploy. During his career at Lexmark, Mike has been a leader in multiple business areas, been instrumental in mergers and acquisitions, and spearheaded a variety of strategic projects for the Marketing organization.

Most recently, Mike has helped developed an eCommerce strategy to participate in unassisted sales through direct and reseller platforms. These efforts have paved the way for new market growth, exceeding the ROI goals the program had established. In addition, as a Marketing Director, Mike is invested in helping his team reach their full potential while supporting their personal and professional goals. He continues to look for new technologies, partners, networks, and path to markets to lead his company to the next breakthrough.

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