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‎The Sales Evangelist: Mike Farrell | Why the Decision To Own or Outsource Your SDR Team Is So Important on Apple Podcasts
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Career Profile: Mike is a proven high growth leader over 30+ years in the IT Channel and B2B Demand Gen/SDR Agency industries with both start-up and public companies. Direct leadership experience with eight M&A events. Experience working at Board of Director level.
Mike is currently CEO of Green Leads, leading the business turnaround and growth by focusing on strategic differentiation, customer acquisition and providing a high touch high quality client experience.
Prior to Green Leads, Mike was doing consulting work helping SaaS companies to build an internal SDR team. He spent 15 years as Chief Operating Officer of BAO, in Andover MA. Joined when a start-up and was the driving force behind the growth to a category leading, 200+ employee, $20M+ Outsourced SDR Agency.
Prior to BAO, Mike was SVP of Sales at PC Connection (NASDAQ: CNXN), where he led the transformation to a B2B sales model, doubling revenue to $1.4B in his tenure. At CompuCom Systems Mike was VP of Sales of Public Sector after its acquisition of CIC System where he was VP of Sales, Marketing & Professional Services for the national IT solutions provider. Earlier in his career he held numerous sales leadership positions at CIC and Copley Systems where he was the integration specialist folding in the acquisitions of two firms to create the national footprint.

He holds a BS in Business Administration from Merrimack College.
He is a member of AA-ISP, past President of the Hopkinton HS Athletic Booster Association, and is on the Board of Bright Spirits Children’s Foundation. He and his wife of 35+ years, Kathleen, live in Massachusetts and have four adult married children and five grandchildren.

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