Mindel Klein

WHO I AM: A passionate marketing leader with more than 25 years of experience building iconic brands in a digital world.

WHAT I'M GOOD AT: Full-funnel marketing and communications Strategy, Digital Transformation, Capability Building, Media and Marketing Investment Optimization, Advertising Development, Cross-functional Agency Management, Brand Storytelling, Search and Content Marketing, Data Driven Marketing, Personalization, Social Media, Influencer Marketing, PR, Online Video, Digital Creative Best Practices, Multicultural Marketing, CRM, eCommerce Media, Coaching and Mentorship, Balancing the Art + Science of Marketing

WORK I'M MOST PROUD OF:
✓ Spearheaded Colgate’s master brand “power of a smile” campaign, delivering the highest measured sales and ROI impact for the brand
✓ Led 3 major, company-wide Digital transformations that drove significant capability impact
✓ Transformed the company’s media investment and communications strategy to maximize growth
✓ Launched and led development of the Colgate Oral Care Center: The #1 branded online destination for oral health information in the world. Today the site reaches 100M visitors a year in 35 countries
✓ Executed a best-in-class brand experience and Digital Marketing training program, up-skilling 1,200 marketers in 15 markets around the world with localized content
✓ Initiated Colgate’s first, large-scale partnership programs with Google, Meta, Amazon and other emerging digital platforms, establishing industry best practices across search, video, display, social, and eCommerce media
✓ As a multicultural marketer, launched Colgate Total in the U.S. with plans that grew the brand to be the # 1 toothpaste in the the country
✓ Oversaw development and execution of 100+ full funnel campaigns for brands including Colgate, Irish Spring, Palmolive, Softsoap, Speed Stick, Suavitel, and Fabuloso that drove sales and built brand equity

WHAT I CARE MOST ABOUT:
✓ My family: Love is Wealth
✓ Being passionate about my work, staying curious and making a positive impact
✓ Raising, supporting and strengthening future generations of strong, independent women
✓ The power of Diversity: Diverse teams with shared values drive the best outcomes
✓ Integrity: It doesn't matter what I accomplish, if I can't look in the mirror and respect who I see