Mindy Thomas

Mindy is a passionate and creative content leader with over a decade of experience in marketing and social media strategy, both paid and organic. With past certifications in Google Ads and Google Analytics, she channeled her analytical background to help leverage herself as a skilled short-form video creator. She is the founder of Upload Creative, a collective that empowers people with the knowledge and skills to create engaging, high-quality content that captures the attention of their audience and converts to sales.

In 2020, Mindy identified an opportunity to fill the void brands felt with an ever-increasing demand for social-first video content. She launched a career as full-time creator and digital personality, specializing in short-form video with a user-generated feel.

With a remarkable expertise in creating captivating videos for renowned brands such as Nutrisystem, Bambu Earth, Angela Caglia Skincare, Upside App, and many others, Mindy has established herself as a trusted authority in the industry.

In October 2022, she joined The Riveter as the Head of Content, where she is responsible for developing and executing a comprehensive social media strategy that aligns with the company's mission of helping women make more money. She is also host of Riveter Build, weekly webinars that teach Riveter members how to upskill and grow their businesses. She is driven by her passion for storytelling, community building, and empowering women through content.