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PROFILE SUMMARY
Executive Board Member.
Strategic brand marketing with expertise in brand building, brand transformation, (re)branding, brand desirability, aligning brand to the evolving market and consumer trends and behaviour.
Design and implementation of marketing, communication and digital strategies including digital transformation to build, (re)launch, turn-around and grow brands through a 360 marketing and communication approach.
Areas of expertise: brand strategy, marketing & communication strategy, (re)branding, creative direction (product and store concept and design), art direction, content strategy, digital transformation, digital marketing strategy 360, CRM, data, loyalty, e-commerce, advertising, marketing campaigns 360, PR, influencer marketing & media strategy, business intelligence, CSR, product and brand launch, events, trade marketing, CX, campaign and project management, market research, team leadership, budget management. Industries: retail, beauty & cosmetics, fashion & accessories, jewellery, luxury goods, consumer goods, B to C.
Leadership: 25+ team members.