Myriam Diarra

High performing marketing executive with over 10 years of B2B marketing experience, strong people management skills. Expertise in customer marketing, demand generation, integrated marketing, account-based marketing, product marketing and analytical marketing.

Expertise:
• Go-to-Market Strategy & Execution for B2B campaigns
• Integrated Multi-Channel Marketing
• Budget Planning with full P&L responsibility
• Acquisition & Customer Lifecycle Marketing
• Direct Response Marketing
• Project Management
• Data Analysis & Modeling to optimize segmentation
• Team Management (up, down and cross-functional)
• Agency Management
• Leading and working within cross-functional teams

Specialties: Customer Marketing, Demand Generation, Partner Marketing, Product Marketing of SaaS and software, Marketing analysis, Channel Marketing, Event Marketing, Integrated Marketing, ecommerce Marketing