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The Missing Metric: Partner Experience + Customer Experience = Revenue with Norma Watenpaugh and Nancy Ridge
Sep 29, 2023
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At Ridge Innovative, we show clients how to increase their deal sizes by 181%, close deals 42% more often with a 40% shorter sales cycle. We do this by building a customer centric ecosystem of partners who have relationships with the customers you want and add customer value to your product or service.. Our top clients are tech companies, and service organizations in the financial, insurance, legal and HR sectors.
As President & Founder, I am a committed ecosystem strategist and channel veteran who has led from all sides of the table. Passionate about delivering the best business outcomes to clients through developing partner ecosystems, building a tech stack to support data-driven strategies & frameworks, co-selling and one-on-one professional coaching.
Previously, I built the partner program for a leading national technology services broker. I also got to lead sales for a high-touch telecom carrier that won #41 on the “Inc. 500” list of fastest growing companies.
I'm incredibly proud to be the cofounder and past president of the Alliance of Channel Women, a certified WBENC, CA-AM Alliance Professional and a certified Deeper Signals Self-Awareness coach.

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