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Self-professed CRM and Marketing Automation geek, speaker, and career B2B marketer. I spend my days immersed in the finer nuances of marketing automation, account-based marketing, CRM, digital marketing, content strategy, social media, and business storytelling. My areas of expertise are in demand generation, account-based marketing, CRM strategy, marketing automation strategy, email marketing, and digital marketing strategy.
Armed with a Masters of Fine Arts in Creative Writing, I have channeled my passion for storytelling into my life as a marketer. I am also a published fiction writer and novelist, with recent publications in several nation-wide literary magazines. When not telling stories, I'm watching college basketball (Rock Chalk Jayhawk), jumping horses or playing soccer with my boys.
Tech Stack:
Pardot, Salesforce, Microsoft Dynamics (CRM, Sales), Demandbase, emfluence Marketing Platform, Act-On, ClickDimensions, Adobe Creative Suite, Canva, Smartsheet, Mavenlink, etc.
Specialties:
Integrating marketing automation and CRM systems, speaking, demand generation, account-based marketing, marketing strategy, marketing analytics, creating marketing plans, fiction writing, copywriting, social media marketing, editing and revising, creative audience engagement, campaign strategy, and creative team management.