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Digital native with a creative mind and great analytical/strategy skills who is passionate about marketing in growing startups. I help tech companies accelerate growth with rock-solid marketing foundations underpinned by positioning, crisp messaging, brand storytelling, and go-to-market plans.
I have 5+ years of experience planning and executing various projects for local and international brands (B2C/B2B), working closely with Inditex, Sephora, Kaspersky, VK, Avito, Maybelline NY, and Caudalie. I have high attention to detail and the ability to manage multiple competing priorities simultaneously, love working in a fast-paced environment.
Strong expertise in communication/social media/marketing/GTM strategy, competitors/market research, Google/VK/Twitter/LinkedIn/Facebook ads, content creation and distribution (eBooks, SEO-friendly landing pages, blog content, social media, email marketing), PR & influencer marketing, community building, events management, special projects.
I want to shake up how organizations define marketing – from the brochure department to a key player in strategy and revenue, together with sales.
Feel free to send me a message on LinkedIn, on Telegram @nataliekarakina, or via email at karakinaanatali@gmail.com!