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10 Content Marketing Strategies to Up Our Content Game (Episode 2 of 2 with Ali Schwanke)
Jun 26, 2023
Podcast Episode

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10 Content Marketing Strategies to Up Our Content Game (Episode 2 of 2 with Ali Schwanke)
Jun 26, 2023
Podcast Episode

I am an incurable creator. I am passionate about helping businesses leverage tectonic shifts such as credibility marketing, platform ownership, online shows and recurring revenue to transform growth.
(1) Created and sold 3 ventures. (The Walt Disney Internet Group tried to buy 2 ventures I created and a 3rd for which I was the Chief Revenue Officer.)
(2) Increased revenue by $5 million for a Facebook app in 12 months. The app became a top 5 Facebook app with 90 million installs.
(3) Developed and launched the social strategy for a media company that grew social follows from less than 100k to 110 million+. This became the most engaging social channels of any publisher in the world with 40 million+ monthly comments, likes, and shares (source: Unmetric).
(4) Created Adoption.com, the world's most-visited adoption site.
(5) Submitted business plans to 2 competitions and won both.
(6) Created a network of family sites (including Familias.com in Spanish, Familias.com.br in Brazil and FamilyShare.com in English), which reached 280 million monthly.
(7) Launched a YouTube channel in four languages that received 1.7 million video views in the first 2 months.
(8) Helped grow Azul airlines' social follows from 5k to 1.6 million in 12 months and created a travel social network for them. Azul became the fastest-growing airline ever in those early days and had a successful IPO.
(9) Created an online community that reached 200,000+ members and was then sold within 24 months.
(10) Gave a TEDx talk about passion-driven marketing.
(11) Asked to speak multiple times at conferences of the American Press Institute.
(12) Created a language-learning platform that reached close to a million fans.
(13) Awarded "Best of the Decade" by the BYU Center for Entrepreneurship & Technology.
(14) Awarded the US Congress "Angel in Adoption".
(15) Inducted into the "Adoption Hall of Fame".

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