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CMO Advisor, Social Media Consultant & Fractional Head of Brand Marketing working with and for brands to analyze, assess and reimagine their brand strategy, organic social, paid social, influencer, creator and content production practice.
I have over 16 years of experience in brand marketing leading and creating go-to-market strategies and tactical planning for some of the biggest brands in the world like American Eagle, Claire's, BMW Group, American Express, NBC Comcast Universal, Starbucks and HBO.
In 2023, I was recognized as an Ad Age Marketing Trailblazer for my pioneering work in Social Media & Innovation (Metaverse, Augmented Reality & NFTs). As part of the digital and social team at AE, we received three Digiday Awards and a Drum Award nomination.
My intentions on LinkedIn are to progress the social media industry forward and to highlight the overall need for marketing organizations to include more diverse leaders and teams.