I believe influencer marketing can be a sustainable performance channel.
Consumers are looking for authentic endorsements of products that fit into their lifestyle. I love finding influencers that can help tell that story in a meaningful and productive way for brands.
For the last 2.5 years I have been building a community of influencers that drives consistent, ROI positive results for Kettle & Fire. I strongly believe in the power of 'win-win' partnerships between influencers and brands, especially as Paid Media becomes less effective in reaching your target demographic.