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Fractional CMO for B2B SaaS companies with a unique combination of marketing, business development, and product management experiences. 3-time CMO with deep domain expertise in the revtech/salestech, customer service/contact center, and AI markets. Specialized in go-to-market, market development, positioning, and messaging, I helped over 35 companies through pre-series A to series B, as well as larger ones.
I work with CEOs and executive teams to accelerate their growth, pivot, or enter new markets. Along the way, I mentor teams and help implement the necessary infrastructure and processes to take the business to the next level. My approach is collaborative, data-driven, and result-oriented. I offer flexible engagement options, project-based, Interim VP Marketing, or Fractional CMO.
Hands-on experience
• Positioning, messaging, and story building
• Segmentation, targeting, and persona development
• Market development and go-to-market strategies
• Launching and sales enablement
• Digital presence and content development
• Demand creation, capture, and pipeline acceleration
• Strategic partnerships and ecosystem development
• Sales, Marketing, and Revenue technology stacks