Nicole O’Brien

I am a digital marketing leader with 12 years in the retail space focused on customer acquisition and retention. I have unique experience across multiple retail verticals: hard goods, apparel, footwear and beauty. I am passionate about leveraging data and insights to architect cross-channel consumer journeys, loyalty programs, and personalized communications. I am a fearless leader who enjoys motivating and mentoring team members. I thrive in ambiguous environments and can quickly adapt to changing priorities. I have proudly built marketing tech stacks, cross-functional processes and high-performing teams from inception.