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A results-driven senior technology marketing professional with a solid reputation for developing, managing and implementing global marketing strategies, streamlining operations and executing marketing programs that directly influence revenue. A creative leader who approaches market challenges and opportunities using both analytics and innovation. Recognized for building highly skilled teams (ranging from as small as 3 people to as large as 20) and fostering strong cross-functional relationships.
Areas of Expertise:
Demand generation; digital strategy; marketing operations; customer engagement and acquisition marketing; marketing automation; field marketing; channel marketing; event marketing; campaign management; sales enablement; business data architecture and system integrations
Platform Expertise:
CRMs / PRMs (SFDC, Dynamics / Relayware, Impartner); Marketing Automation Platforms (Eloqua & Marketo); CPQ’s (Apptus and Oracle); Predictive / Account Base Management (Mintigo, Lattice Engines, Demandbase); Digital / CMS (Adobe, Drupal, Jive, Lithium); multiple data warehouses and BI platforms