Latest Content
As the Senior Director of Product Marketing at AudioEye, reporting to the Chief Marketing Officer, I lead the enablement program for a SaaS product and service that strives to create a digitally accessible internet for people with disabilities. I create programs, content, and resources that support the selling process and client success, and drive product adoption and satisfaction. I also partner with multiple functions and stakeholders to gather information and organize content resources that become source-of-truth guidance for teams. I formulate and implement comprehensive product marketing strategies and plans to enhance product adoption, drive revenue growth, and increase market share. I spearhead product launches by working closely with the product management team to create launch plans, sales training materials, and go-to-market strategies. I also collaborate with the marketing team to conceive and execute integrated marketing campaigns that generate demand, elevate brand awareness, and foster customer acquisition.
With over 10 years of experience building products and programs that make the world a better place, I have developed expertise in leading high-impact projects, developing go-to-market strategies, creating integrated marketing campaigns, driving pipeline and acquisition, owning metrics and revenue goals, and conducting customer research. I have delivered results at companies such as Thryv, AudioEye, and Meta, where I earned a Redefines performance rating in H2/2022 for my leadership on the first and largest internal self-identification campaign.
I am passionate about social/tech responsibility and integrity and love sharing strategy and best practices to support this kind of work. I have been an accessibility advocate and activist for over 17 years and live for goth subculture, gaming, reading, writing, and social good.