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In 2016, Nicole established Orange Fish, where she assumes a pivotal role in managing consultant services and crafting comprehensive client marketing strategies. Her purview extends across diverse areas, including media planning and analytics, advertising, public relations, interactive marketing programs, and merchandising. With over 15 years of experience in the multifamily and student housing sectors, Nicole's journey in marketing and sales began at Disney World Parks and Resorts, followed by her tenure as a Marketing Account Manager at Coca-Cola North America.
Nicole embarked on her career as a leasing consultant and has traversed through all on-site positions with the third-largest student housing employer. Her academic foundation includes a B.S.S.M. in Hotel, Restaurant, and Tourism Management from the University of Tennessee. Nicole's professional trajectory reflects a deep-seated passion for marketing, honed through diverse roles and a wealth of industry expertise.