Nigel Cullington

Smart, talented and experienced marketing leader with twenty-five years’ global experience across sales & marketing, and entrepreneurial business development across diverse industry sectors, with software, publishing and internet companies.

I consider myself a strong leader, mentor and team player, with proven ability to identify and
deliver business marketing strategies to drive sales and business growth across consumer and business sectors.

I am a very creative thinker with excellent analytical and organisational skills with the ability to manage and motivate high-performing, cross-functional marketing, sales and business development teams and to work effectively with senior leaders across marketing, sales, product, and executive teams.

I thrive on the challenge of taking complex products and clearly summarizing value for customers, and I am an effective influencer, relationship builder and persuasive communicator that helps me to drive the vision, messaging and go-to-market success for product lines to win new business and retain and grow revenue from existing customers.

Core competencies include:
Marketing Strategy, Product Strategy, Value Propositions, Competitive Analysis, Sales Tools Creation, Thought Leadership, Messaging, Vision, Sales Enablement, Go-To-Market Campaigns, Product Launches, Social Media, PR, Events, Demand Generation, Ideal Customer Profiles, Market Research, Financial Analysis, Communications, Analyst Briefings, Business Development, Lead Generation, Team Leadership, Revenue Growth