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Analytics and strategy leader with extensive experience in leading development and application of analytical methods in customer loyalty and CRM strategy, customer experience, cross functional commercial projects in retail and financial services.
A hands-on leader with demonstrated success in accelerating and optimising marketing investment efforts by implementing industry best techniques to influence strategy segmentation and campaign execution. Instrumental in developing intricate algorithms based on deep-dive statistical analysis and predictive data modelling used to deepen relationships, strengthen longevity, and personalise interactions with customers. Articulate thinker, innovative problem-solver, highly organised individual, with the ability to handle multiple simultaneous tasks as well as prioritise and meet tight deadlines.
Extensive experience in using data science/ analytics methods in following business applications -
- Customer loyalty and CRM Strategy
- Customer experience
- Customer Value Management
- Quantitative research and Customer Insights
- BTL Marketing Strategy
- Business performance and growth strategy
- Retail assortment strategy