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Aligning Purpose and Profit Is Helping Me Build a $500,000 Per Year Business
Aug 22, 2023
Case Study

With 15 years of experience in the communications field, I have dedicated my career to supporting social justice efforts and bringing about meaningful change. I founded Better Together, a full-service, Black woman-founded, and purpose-driven public relations agency, in January 2023, after working in-house and at multiple communications agencies.

Better Together combines my passion for social change and advocacy with my expertise in strategic communications, media relations, social media marketing, and copywriting. I lead a team of talented professionals who work with clients across various sectors and causes, such as education, health, environment, and diversity. We help them craft and deliver impactful messages that engage their audiences and serve their communities. Some of our notable campaigns include the first-ever cruise industry-wide carbon reduction goal, a live-streamed employee forum on policing and race, and external panel discussions on the influence of news and social media on Americans' perceptions about police interactions with African Americans and others.

I hold a Bachelor of Science in Public Relations and Marketing from Auburn University and an MBA from the University of Maryland's Smith School of Business. In 2023, I successfully completed the Vital Voices Visionaries Program in Partnership with the Estée Lauder Emerging Leaders Fund. I am also a proud member of several organizations focused on empowering women and people of color, such as CHIEF, Dreamers & Doers, PRSA, the National Black MBA Association, the National Press Club, Like Minded Collective, Ladies Get Paid, and ColorComm. Outside of work, I enjoy visiting monuments in D.C., exploring new cultures, and volunteering with Girls Inc.

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