Latest Content
For over two decades Paris Hilton has defined and dominated pop culture as one of the most recognizable humans on the planet. Masterfully leveraging her authentic self, Hilton has found success as the ultimate multi-hyphenate, building a worldwide audience of 60M+ and a thriving entertainment and consumer products empire that has amassed $4 billion in revenue. In 2021, Hilton launched 11:11 Media – a global, next-gen company at the center of pop culture, connecting content, community and commerce, and spanning a broad array of businesses including film, TV, audio, music, books, consumer products, digital and web3.
Led by Hilton as CEO and creative visionary, 11:11 Media has delivered innovative, breakthrough content and campaigns for global brands like Hilton Hotels, iHeartRadio, Levi's, L’Oreal, Meta, Netflix, Peacock, Uber Eats, WarnerBros. and many more.
Through 11:11 Media, Hilton’s signature area of innovation has been web3 and the metaverse, propelled by her passion for breaking barriers and elevating female and female-identifying artists. Her pioneering work in the area has solidified her as the “queen of the metaverse” and earned her the No. 7 spot on Fortune's “NFTy 50" list of the most influential people in NFTs (the highest ranking woman), as well as “Best Charity NFT” at the 2020 NFT Awards.
Beyond her pioneering work in web3, Hilton’s 11:11 Media supports and invests in disruptive, forward-thinking companies like Daily Harvest, R3SET, Yat, Genies, Good Catch, Zen Water, Podz, and more.
Through 11:11 Media, Hilton is also harnessing her powerful platform and influence to build a longstanding legacy of meaningful impact and social justice with a focus on female empowerment.