Pasha Irshad

𝗙𝗼𝗿 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗿𝗶𝘃𝗲, 𝗶𝘁 𝗺𝘂𝘀𝘁 𝗯𝗲 𝗴𝗿𝗲𝗮𝘁𝗲𝗿 𝘁𝗵𝗮𝗻 𝘁𝗵𝗲 𝘀𝘂𝗺 𝗼𝗳 𝗶𝘁𝘀 𝗽𝗮𝗿𝘁𝘀.

This belief led me to co-found Shape & Scale with Suzanne Block.

We orchestrate growth for our clients through PR, demand generation, and HubSpot.

PoV, people, processes, and technology.

That's what we do.

And we do it for SaaS and technology companies – from seed to SME.

𝙉𝙤𝙬, 𝙖 𝙡𝙞𝙩𝙩𝙡𝙚 𝙖𝙗𝙤𝙪𝙩 𝙢𝙚.

As a first-generation immigrant born in Holland to a Pakastani father, I never took the easy route.

For ten years, I worked as a waiter, bartender, and bar manager in the service industry.

It taught me more than I could imagine.

A 14-year veteran of marketing agencies, I've led cross-country video shoots, managed web and app projects, and most recently scaled a digital practice from $0 to $2,000,000 in three years.

I guess you could call that full-stack 📚?

Working with Enterprise clients like Verizon, Deloitte, and Microsoft to consulting with fast-growth start-ups like IronNet has given me a broad view of what works and what doesn't.

In addition to my client-side experience, I was an agency operations leader with expertise in defining processes, implementing growth strategies, refining delivery and partnerships, and building high-performing teams and tech stacks.

Of all the clients I've worked with, the ones that succeed understand these three fundamentals:

• The 𝙥𝙤𝙬𝙚𝙧 of alignment.
• The 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙘𝙚 of data.
• The 𝙣𝙚𝙚𝙙 for product market fit.

Hit me up any time – DM or email. I'm always willing to help if I can and love talking shop.

𝗠𝘆 𝗔𝗿𝗲𝗮𝘀 𝗼𝗳 𝗘𝘅𝗽𝗲𝗿𝘁𝗶𝘀𝗲
• Go-to-market strategy
• HubSpot & RevOps (13 HubSpot certifications 🎫 and counting)
• Demand generation and demand capture (Programmatic, Paid Social, Search)
• Data and analytics (GA4, anyone?)