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I am an accomplished result-driven and versatile product Design and Research leader with a strong user-centric focus and a passion for problem-solving, design processes, and strategies. With 20+ years of experience gained from working with international agencies, consultancies, and global brands, I have developed a strong background in UX, user and market research, design systems, design & product strategy, and digital transformation. With a user-centric focus, I craft actionable strategies to embed Design Thinking and Lean StartUp best practices into end-to-end product and design processes.
I have successfully led cross-disciplinary design and product initiatives, managing, scaling, and growing multidisciplinary teams of UXRs, UX/UI and visual designers, content designers, service designers, and localisation experts.
As a change agent, I have a proven track record of generating business value through design strategy and operational excellence. I have defined streamlined cross-functional engagement models and delivered transformative programs that empower design and product organisations to establish clear strategies and effective prioritisation processes. Additionally, I have set up GDPR//HIPAA-compliant processes in highly regulated sectors such as Finance and Health, promoting an insight and data-driven approach to design and product development.
My expertise in managing internal and external stakeholders has enabled me to negotiate contracts and work with key partners in procurement, finance, and legal. My ultimate goal is to create quantifiable business value and to have a tangible impact on end-users, the business, and the teams. I achieve this by applying system thinking and an analytical mindset, always championing an inclusive culture where individuals thrive and business outcomes are met.
Core skills: UX design & strategy, UXR, Design & Product Operations, Change Management, Digital Transformation, Innovation Management, Coaching & mentoring, and Process design.