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I am deeply passionate about enabling sales teams to deliver exceptional customer experiences, and helping customers achieve positive business outcomes for the pain they might be experiencing.
The health of some brick and mortar retailers is in distress, while others struggle to scale and grow efficiently and effectively, but there are clear solutions out there. By helping brick and mortar retailers deliver e-commerce style analytics tied to the customer's experience, our customers can leverage data to vastly improve results leveraging fact-based decision making.
Allow me to explain a few of these challenging problems we solve for:
👉 How to accurately count customer traffic, isolate abandonment rate, thus optimizing conversion
👉 How to increase sales by aligning staff to predicted traffic, putting the right salesperson at the right place at the right time
👉 How to improve marketing campaign effectiveness, measuring the success or failure of campaigns to drive traffic to the store or sales for a given set of SKUs
👉 How to optimize merchandising category performance with store layout changes, evaluating changes before rolling out to the full fleet and optimizing investment
👉 How to reduce shrink and speed up investigations to protect assets, leveraging point of sale exception reporting and video tied to the riskiest transactions
👉 How to ensure optimal customer experience with full journey analysis, looking at the why behind what the data is telling you
👊 Helping retailers solve these problems is paramount, and is a huge motivator for me personally. 👊
If you like the ideas here and need help, please feel free to connect with me. If you are a retail enthusiast, please connect with me as I'd like to learn more from you!
Specialties: Retail Analytics | Sales Leadership | Sales Enablement | Sales Strategy | Strategic Planning | Key Account Management | Management Reporting | Multi-functional Team Management | Program Management | Mobile-First Networking | KPI and Analytic Reporting | Competitive Analysis | Product Management | Organizational Design | Leadership Assessment | Proposal Response | Pricing and Contract Negotiations | Technical Marketing
Please contact me at:
paul.curto@retailnext.net, paul.curto@gmail.com, 650.455.9407
https://hubs.ly/H0LjNrf0