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• Scale up commercial leader with sustainable growth mindset, strong business strategy, GTM proposition development and marketing capabilities within B2C, B2B and ad tech / media industry
• Entrepreneurial drive, passion, tenacity and ambition, but also considered, logical, data-driven and rigorous in management and problem solving
• Board advisor / NXD / investor to start-up businesses, supporting founders and leadership teams with strategic and operational planning, commercialisation and go-to-market activation
• +20 years of senior international B2C marketing and media specialist roles at businesses including Vodafone, Emirates, Nike, Xbox, Kimberly-Clark and AB-InBev
• Experienced in strategy, planning and operations, harnessing technology, media, data and content to create operational effectiveness, sales and profitability outcomes
• Industry-recognised, highly effective marketing programmes, awarded by MMA China, Cannes Lions, Festival of Media, Media Week, Thinkbox and Revolution Magazine (“Digital Marketer of the Year”)