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How Data and AI Transform Lifecycle Marketing
Mar 08, 2023
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How Data and AI Transforms Lifecycle Marketing
Mar 08, 2023
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Co-Founder at Aampe, a B2B SaaS product that embeds routine customer messaging within parallelized and continuous experimentation to turn B2C customer communication into a growth engine.

Previously Co-Founder and Chief Data Officer of PaySense, a fintech consumer credit startup in India that was acquired by PayU in 2019 for USD $185M.

I'm a data scientist who cares more about science than I do about data. I enjoy building software that can approximate a human-devised solution to a problem and I like bringing it to scale. I especially enjoy taking data that is generated by software and exploring and exploiting it to improve a product and the solution to the original problem. I get most excited when I can use statistical analysis of data to generate solutions for problems that weren't recognized or considered when I started working.

Experienced data, product, and software thinker and builder. Demonstrated success in recruiting and managing high performance data science, engineering and product teams. Skilled in mapping nuanced and complex problems to analytical and statistical methods that can help solve them. Research background in behavioral, cognitive, and organizational science.

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