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Expert Take: Approaching Convergent TV Advertising in its Most Dramatic Season Yet
May 25, 2023
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I have worked in sales and marketing for many years. It has changed in many ways, and the rate of this change is not for the faint of heart. Luckily, I don't fall into that category. I welcome change and I welcome challenge. I feel it makes me a better asset to my team, to my clients and ultimately, to myself. I love building relationships with my internal and external customers and even more so, developing long range plans that will create a rewarding future for all involved.

Over the years, I've also found that you do not spend any significant amount of time in this industry unless you work well under pressure, which is where I have found some of my best work to take place. In media, we live and breathe by the deadline! It isn't easy, and it isn't always comfortable, but in this brave new world of digital everything, I feel it is as fulfilling as fulfilling can be as long as you're willing to roll up your sleeves, do the research and create a tailored strategy for your clients.
Here we go!

Specialties: Branding, brand creation, digital marketing and advertising, team building, training, sales management, strategic planning, marketing/advertising campaign generation and concepting, proposal creation, presentations, creative development, recruitment and hiring strategy, business to business sales, contract negotiation, media planning, mobile marketing, SEM (search engine marketing), SEO, multi-platform campaign management, MS Office (Microsoft Word, Microsoft Excel, Microsoft Power Point), social media, trend spotting.

Twitter: @thepjmo

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