Penelope Rance

I love helping people and I love problem solving, which makes working in User Experience my perfect career. But before you can start to problem solve you need to really understand the problem, and that’s were user research comes in. Spending time with users is never time wasted, and can lead to incredible insight.

UX is very much a team sport and it is only when we all work together that we can see the impact of our work. While I might design and run the research, the best research is when the team is there too and can see the problems for themselves. Seeing really is believing.