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With over 10 years of experience in digital media, marketing, and advertising, I am a strategic leader who drives impactful results for clients across various industries. As the Associate Director of Strategy at Media.Monks, I managed a media team to launch B2B and B2C high-investment campaign initiatives for Google, YouTube, and other global brands, leveraging data, insights, and creativity to optimize visibility and engagement.
I have a proven record of championing multi-million-dollar campaigns that align with client goals and deliver unparalleled value. I have successfully audited, planned, and executed multi-channel media strategies across social media, connected TV, and online platforms, saving costs, increasing acquisition rates, and enhancing customer loyalty. I have also partnered with internal and external stakeholders to showcase innovative products and services, such as the first Amazon Alexa integrated smartwatch. I am passionate about using analytics, KPIs, and other data tools to uncover customer needs, market trends, and competitive insights, and I am certified in the Data Science of Marketing by LinkedIn. I am an influential communicator who can lead and train teams to reach new performance levels and exceed expectations.