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Managing CRM team
Marketing automation of data driven campaigns using omnichannel targeting
Ongoing marketing campaign optimization
Developing strategies and tactics of 121 realtime personalization within different platforms
Creating and executing of data-driven, segmented, dynamic campaigns which are delivered to the right customer at the right time
Deploying successful marketing campaigns from idea to execution
Campaign platform integrations incl. testing and developing
GDPR in Marketing, marketing consents business owner
Safe CRM activities incl. implementation of emergency breaks
Specialties: Teradata SQL, MS SQL, Exponea, TRM (Aprimo), Uniqa Campaign, Salesforce Marketing Cloud, BigQuery, Mapinfo, Arcview GIS, SPSS, Tableau, Teradata Warehouse Miner