I'm on a mission to future-proof the humans behind the tech and help them have successful and happy careers in marketing. During the day, I run all things Growth at Quit Genius and during the weekends you can find me behind the mic on humansofmartech.com.
I'm data-informed but always creatively driven.
- Experienced growth-driven B2B and B2C marketing leader with analytical and strategic skills, responsible for lifecycle marketing, marketing operations, personalized cross-channel engagement, product adoption and growth experimentation
- Passion for deeply understanding customers and user journeys to accelerate acquisition and expansion through nurture, onboarding, retention, upsell/cross sell, and advocacy campaigns
- Asynchronous team leader and mentor who has done the work and is self-motivated and hungry to continue working a problem with his distributed team until it is solved
- Extensive skills in marketing technology, marketing automation and operations, conversion rate optimization, web analytics, experimentation, customer data platforms, attribution, APIs, templating languages and data warehousing