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As a Senior Content Specialist at Verint, I develop engaging and informative content for the XM team, focusing on the customer experience, voice of customer, and related topics. I have over five years of experience in content marketing, working with various platforms and formats, from ebooks and guides to blogs, video scripts, podcasts, and social media.
I started my content marketing career at Kitewheel, where I managed the content lifecycle from inception to publication, producing high-quality pieces that drove marketing interactions and sales conversions. I continued to create impactful content for Kitewheel and CSG after their acquisition, demonstrating my adaptability and versatility. At Verint, I leverage my storytelling skills and CX knowledge to help the world learn about the importance of great customer journeys, voice of the customer feedback, CX automation, and more.