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If camouflaging your presence was a skill, then I embraced that superpower as far back as I can remember. Now, it seems obvious to me why I favored a career in marketing. But as we all know, everything doesn’t go as we plan in our heads, right?
In August 2015, right after graduation, My fam and I started the venture Puranibali India Pvt Ltd. It was a re-commerce startup based on a B2C model. We bootstrapped the startup starting with pre-loved books due to its small ticket size which later expanded to the computers and mobiles category. We ran the business for 5 years but had to shut it down.
Despite the failure, I believe the experience shaped me into a better version of myself. Later, I joined Log9 Materials, a cleantech and energy start-up working on cutting-edge climate-tech solutions including Aluminium Fuel cells (AFC) and EV batteries. With core experience in the marketing domain, my responsibilities overlapped with business, branding, and marketing operations. I aspire to help brands get the limelight and the love they deserve for what they do.
Currently working with Bolt.Earth as Program Manager. Bolt.Earth is powering the EV ecosystem in India by providing one stop solution for all ev charging needs in both B2B and B2C space.
Introvert's Edge ►
● Implemented SEO strategies to achieve top 5 Google SERP for 10+ keywords including both long-tail and short-tail keywords
● 2X higher CTR than the industry average for a paid awareness campaign on LinkedIn and Google Ads for a brand awareness campaign
● Redesigned the WordPress website to improve user experience resulting in 37% more inquiries organically
Extrovert's Edge ►
● Acquisition of 3 overseas clients and entry into a new overseas market
● Spearheaded brand’s experiential marketing goals in 7+ events and expos across India including Green Vehicle Expo in Bengaluru, IESW -2022 (India Energy Storage Week) in Delhi, and AFC (Alternate Fuel Conclave) in Pune
● Formulated a vendor acquisition pathway coupled with product assessment policies to increase the margin by 5%
When I am not working, you will either find me indoors scribbling on my notebook or somewhere outside completing a long-awaited trek.