Pratik has over 16 years of experience in leading product and technology teams in the retail and e-commerce marketing space. He is the CEO North America at Netcore Cloud and Unbxd, the only top 15 Forrester rated vendor in lifecycle marketing, product discovery and email. He is also an official member of the Forbes Technology and Business Council, where he shares his insights and expertise on retail and e-commerce marketing technology.
As the CEO North America, Pratik is responsible for the Americas expansion of the Netcore business, creating innovative ways to convert window shoppers to buyers and pioneering the age of Inbox Commerce. He also advises early and growth stage startups on product and technology problems as a principal at Product Advisory Consulting. Previously, he held senior product executive roles at Bluecore and Zeta Global, where he led the development and growth of multi-channel personalization and marketing cloud platforms. Pratik holds a Bachelor's degree in Computer Science from The University of Texas at Austin. He is passionate about solving complex problems, building scalable solutions, and empowering customers with data-driven marketing.