Qasim Makkani

I spend my days coming up with the questions, words, ideas, and yes, PowerPoint slides that point people in the right direction. I spend my nights doing none of your business (unless you're into karaoke, improv comedy, and community theater).

For the past 20-ish years, I've worked as a writer, creative director, communications strategist, and brand developer. I'm particularly passionate about that last part as I've learned that understanding how brands work is a unique skill that combines the best parts of the art and science of marketing. Through my years at Y&R (not the soap opera) and my experience working with firms such as Landor, I've been able hone that skill — and continue to do so every day.

I got my degree in Advertising from the University of Houston and my degree in empathy (groan) from the different countries where I grew up. I believe "why" is the most important question, climate change is the most important issue, and the NY Knicks rule all.

If you want to know more, you'll have to ask nicely.