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I love leading cross-functional teams to accomplish extraordinary results for the business, for customers and partners and for ourselves personally. My diverse background in Marketing, Sales, Channel/Partnerships, and Product Development offers a unique perspective and proven track record for unlocking exponential revenue growth at scale. And it is the collaboration and teamwork with talented individuals that fuel me to be the best leader I can be.
For the past 25+ years, I've been able to focus on my leadership impact in the following areas:
*Innovative GTM Strategies to Scale Revenue Success: Consistently hit aggressive revenue goals by collaborating cross-functionally with Product & Engineering, Sales, Marketing and partners to created scalable programs and integrations
*Full Funnel Integrated Marketing and Sales Campaigns to Win ICP: Decades of experience of positioning and packaging offerings for best ROI Ideal Customer Profile (ICP), resulting in increase in pipeline and average selling price (ASP) with targeted segment
*Marketing/Digital and Sales Transformation to Generate High Converting Pipeline: Track record of transforming marketing and sales motions and tools from static to intent-based ABM inbound and outbound activities to increase quality pipeline creation and close rates
*Consultative Selling Initiatives to Increase ASP and Net Revenue Retention: Incubated, launched and grew a consultative selling sales team and company-wide program to market and cross-sell company and partner solutions and services, resulting in $10M+ in 2021 revenue
*Proven GM Leadership to Create a High ROI Business Unit: Launched and led services business unit, growing from 1 service at $300K annual revenue to 20+ offerings at $5M+ annual revenue in 3 years.
*Differentiated Partner Integrations/GTM Programs to Accelerate Product Adoption and Revenue Growth: Created differentiated product integrations and GTM strategies with dozens of ecommerce partners that solved real problems for merchants and achieved project KPIs (recurring revenue, adoption). Biggest impact to payments partner revenue, from $20K annual revenue to $15+M in 4 years.