Rachel Jordan

As a revenue-focused, mission-minded marketing leader with deep experience driving growth for education-centered startup, enterprise, and nonprofit brands, I help teams increase pipeline volume, velocity, and value for complex sales cycles.

Extensive expertise in competitive brand positioning, message-market fit, scalable growth programs, people-firest brand & content experiences, and unified customer lifecycles.

I live and work by a few core principles, including being a contribution, doing well by doing good, and embracing uncertainty.

My career has taken me from music to fundraising & advocacy for a small, global nonprofit to complex enterprise b2b marketing in a publicly traded leader in work/life supports and early childhood education…to solo consulting for growth-ready founders to edtech marketing leadership.

I’m a two-time first marketing leader, first at BoardOnTrack [acquired 2021] and then TeachFX [Series A 2022].
I volunteer as a mentor for edtech founders through the StartEd edtech accelerator, and for marketers through GrowthMentor. And I serve the Boston music community as a member of the board for The Record Co., a community music space breaking the barriers to access for all music makers. That work has inspired me to reconnect with my first love, piano…and even pick up the bass again now and then.