Rajat Narayan B.

With over 10 years of experience in product marketing and business strategy, I am a STEM MBA graduate who thrives in challenging and fast-paced environments. I have successfully launched multiple products, optimized pricing and packaging, and developed compelling messaging and positioning for B2B SaaS companies across various industries.

Currently, I am a Senior Product Marketing Manager at Salesforce. I partner with cross-functional teams to deliver value propositions, go-to-market strategies, and sales enablement for our global customers. I also leverage my skills in consumer research, sales forecasting, and market intelligence to drive growth and innovation. My passion is to create impactful products that solve real-world problems and delight users.

Leadership: Corporate Strategy, C-Level Presentations, Forecasts, Budgets, Cross Functional Team Management, Innovation

Skills: Go-to-Market Strategy, Product Launches, Pricing and Packaging, Product Messaging and Positioning, Sales and Partner Enablement, Consumer/Competitive Analytics, A/B Testing, Buyer Persona and Value Proposition Development, Customer Acquisition and retention, Data Visualization, Market Intelligence, Advanced Data Analysis, Content Strategy and Execution

Technologies: Salesforce, HubSpot, Confluence, Asana, SEMrush, Notion, Figma, Qualtrics, Lucid, Google Analytics

rnbhuyan@ucdavis.edu