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I am an accomplished digital marketing professional with over 10 years of experience in performance marketing, specializing in mobile acquisition and growth. Throughout my career, I have worked with leading companies in the e-commerce, food tech, Travel and direct-to-consumer (D2C) industries, including Melorra, Dominos, Shopclues, Ezmall and Goibibo. My expertise lies in driving customer acquisition growth, implementing retention strategies and achieving significant business growth by reducing CPO and CAC.
As Head of Digital Marketing at Melorra, a fine jewelry brand, I am responsible for managing the complete digital marketing portfolio. This includes marketing channels such as SEM, SEO, App acquisition (UAC & Meta), remarketing, CRM and partnerships and alliances. By leveraging these channels effectively I helped to grow online orders and revenue by 86% and 70% YoY and bring down CPO by 45%. I also started bank partnerships which helped to grow prepaid orders mix from 9% to 27%.
Prior to my role at Melorra, I served as a Senior Manager of Digital Marketing at Jubilant Foodworks Pvt. Ltd, managing the digital marketing portfolio for Dominos India. I contributed to scaling up app installs by 47% year-on-year in FY21 and increasing new customer acquisitions by 47% through the implementation of effective user acquisition campaigns and revamping the performance marketing strategy. By focusing on optimizing paid channels and funnels, I successfully grew digital channel orders from 25% to 55%, driving a 50% year-on-year increase in overall traffic and a remarkable 62% year-on-year growth in sales.
Specialities:
• Mobile App Marketing
• Search Engine Marketing
• CRM Strategy
• Retention Strategy
• Social Media Marketing
• Programmatic Buying
• Audience Analysis and Segmentation
• Web Analytics
• Conversion Funnel Analysis
• Brand Partnerships and Alliances