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Innovative, collaborative and data-driven retention marketer with 15+ years of experience working for companies across CPG, Agency, Pharma, and both luxury and fast fashion retail. Passionate about leading, building, and retaining teams from 15+ that meet their goals and serve as cross-functional stakeholders in strategy build and execution. Comfortable and well-versed in optimizing tech stacks to employ MarTech that helps to support revenue growth, increases team productivity, & provides overall value for the customer; led and completed 3 ESP migrations, 1 data base migration, and 2 consolidations over the past 5 years that achieved 99%-100% parity and ~15% annual channel growth YoY.
Skills:
B2B & B2C Marketing
Account Management
High-Performance Team Leadership & Development
Data Analysis and Reporting
Budget, Forecasting, Incremental ROI
Direct Response Marketing
RFP Design and Management
Vendor Management
Executive & Cross-Functional Leadership Engagement
Professional Expertise
Retention Strategies
Mobile Marketing: SMS, Push, In-App
Email Marketing
Full-Funnel Strategy
List Health: Growth, Attrition Mitigation, & Engagement Strategy
Audience Development, Segmentation & Personalization
Content Marketing
Loyalty Programs
Integrated & Content Marketing
Onboarding & Nurture Programs
Promotion Strategies
Platform Adoption
Marketing Playbook Development
Omni-Channel Lifecycle Mapping
Testing Roadmap Development
Technology
Iterable
Klayvio
Sailthru/Marigold
Responsys
Adobe Marketing Cloud
Google Analytics
Tableau
Looker
Segment
Asana
JIRA
Twilio
Branch
Figma