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Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. We deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.
Demand marketing executives and leaders tap into our disciplined methodology for creating a distinctive process for better program results. They access the engine we’ve developed to manage leads and gauge progress, follow our detailed regimen for assessing digital tools and capabilities, and gain a macro understanding of the component parts within their organization that contribute to successful demand creation results.